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Apple Adapts Proposals to EU Tech Rules Following Criticism

 |  March 6, 2024

Tech giant Apple has made adjustments to its proposals in response to criticism from app developers regarding compliance with the Digital Markets Act (DMA) in the European Union. The company has dropped a contentious requirement that developers wishing to create alternative app marketplaces must provide a stand-by letter of credit.

The DMA, which mandates a set of regulations aimed at curbing the dominance of tech giants like Apple, requires compliance from Apple and five other major tech companies by March 7. These regulations are designed to foster fair competition, level the playing field for competitors, and offer consumers more options, reported Reuters.

In January, Apple announced its proposals, which included allowing software developers to distribute their apps to EU users outside of the Apple App Store, along with new fees and conditions. However, criticism arose, particularly concerning the requirement for a stand-by letter of credit for those seeking to establish rival app marketplaces.

Responding to this feedback, Apple announced several changes to its proposals. One significant modification involves allowing developers to sign up for the new terms at the developer account level, eliminating the previous requirement for each controlling membership to sign the Addendum individually.

Related: Apple Denies EU Competition Law Violation Ahead of Fine Decision

“We’ve removed the corporate entity requirement that the Addendum must be signed by each membership that controls, is controlled by, or is under control with another membership,” Apple stated on its website.

Additionally, Apple introduced a one-time option for developers to terminate the Addendum under specific circumstances and revert to Apple’s standard business terms for their EU apps. Moreover, the requirement for a stand-by letter of credit has been scrapped, replaced by two eligibility criteria for developers aspiring to create alternative app marketplaces.

According to Apple, developers can operate an alternative app marketplace if their account has been active for at least two years and they have an established app business in the EU with more than 1 million First Annual Installs.

These revisions indicate Apple’s efforts to address concerns raised by app developers and align with the requirements set forth in the DMA. The modifications aim to foster a more inclusive and competitive environment within the EU’s digital market.

With the March 7 deadline for compliance looming, tech companies like Apple are swiftly adjusting their strategies to meet the regulatory demands of the European Union, signaling a significant shift in the landscape of digital market regulations.

Source: Reuters