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Apple in Talks to Incorporate Google’s Gemini AI Amid Antitrust Scrutiny

 |  March 18, 2024

Amid escalating antitrust scrutiny, tech titans Apple and Google are reportedly engaging in negotiations that could see Google’s Gemini AI product integrated into Apple’s iPhones. This potential collaboration comes at a time when both companies are facing intense regulatory pressure and public scrutiny.

According to a report by Bloomberg, Apple, headquartered in Cupertino, California, is in discussions to license Google’s Gemini AI for upcoming AI features slated for release on its iOS operating system later this year. Sources familiar with the negotiations revealed that Apple has also explored a potential partnership with OpenAI, the creator of ChatGPT, which counts Microsoft as its chief investor.

While Apple’s stock rose nearly 3% in response to the news, shares of Google’s parent company, Alphabet, surged by nearly 7% during morning trading. The prospective deal between Apple and Google holds significant implications, potentially granting Google’s AI tool access to over two billion Apple devices and positioning the company as a frontrunner in the competitive AI landscape, reported Politico.

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However, the negotiations have raised concerns among industry observers, particularly given the backdrop of ongoing antitrust scrutiny faced by both tech giants. Critics argue that a partnership between Apple and Google would extend their already contentious relationship, particularly in light of their widely criticized collaboration in online search.

“This is brazen behavior to say the least,” remarked a well-connected tech policy insider to The Post. “Google is awaiting a verdict as we speak on similar issues relating to search defaults, and Apple itself is reportedly facing an imminent antitrust complaint from DOJ.”

The potential alliance between Apple and Google underscores the complex dynamics at play within the tech industry, where fierce competition often intersects with regulatory challenges. As discussions continue, stakeholders will closely monitor the outcome and its implications for the evolving landscape of AI technology and antitrust regulation.

Source: NY Post