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Apple In Talks With NFL To Stream Sunday Games

 |  July 11, 2021

Apple is reportedly furthering its early discussions with the NFL about getting the rights to stream Sunday football games, 9to5 Mac reported on Friday (July 9), citing a report from the Information.

The NFL package offered by DirecTV is being nixed and the company is surrendering its streaming rights following the football season in 2022. Apple has been in discussions with the NFL to get hold of the Sunday Ticket rights.

The talks with the NFL follow Apple’s hiring last year of Amazon executive James DeLorenzo to lead sports for Apple TV+. DeLorenzo was responsible for working out a deal to grant Amazon streaming rights to some live NFL football games.

DirecTV reportedly shells out some $1.5 billion a year for Sunday Ticket rights. It is anticipated that the NFL will charge more than that for the next buyer looking for streaming rights. Holding on to the rights is said to cost DirecTV as much as $2.5 billion.

If Apple does get the rights to the Sunday Ticket, it would expand the audience for Apple TV+ and also would be a complement to NFL games on legacy television networks as well as to the games shown on Amazon.

Sunday Ticket streams NFL games that are not typically available on local broadcast television channels. The service appeals to fans living or working outside of their favorite team’s distribution. It also is an attractive service to bars and restaurants catering to football fans loyal to games outside of their region.

Apple CEO Tim Cook and NFL Commissioner Roger Goodell are anticipated to discuss the matter at the Sun Valley media conference, 9 to 5 Mac reported.

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