After six years of battling with the Australian Consumer and Competition Commission, Google has come out victorious. The ACCC had alleged that Google misled its consumers by publishing advertisements that came up with search results, breaching the Trace Practices Act. Specifically, the ACCC claimed the deception was caused by the ads suggesting links between companies that did not exist. But the High Court ruled that Google’s conduct was not misleading or deceptive, and the ACCC has been ordered to pay the search giant’s legal costs from the fight. The suit first began in 2007 when the ACCC filed in the Federal Court, which also ruled in Google’s favor. While the antitrust authority filed an appeal, the High Court again ruled in Google’s favor.
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