Australia’s outdoor advertising market is set for a dramatic shake-up with mergers between the big four players cleared by the Australian Competition and Consumer Commission (ACCC) on Thursday, August 23.
French company JCDecaux has been seeking clearance to buy billboard company APN Outdoor, while ASX-listed oOh! media has also asked for permission to buy Adshel.
Both deals are expected to be cleared when the (ACCC) hands down its decisions on Thursday.
ACCC Chairman Rod Sims said there were several submissions to the regulator about the tie-up with concerns about anti-competitive outcomes, such as bundling up categories, from rival companies and other advertising businesses.
“While there will be less competition, it won’t be substantially less in ways that would make it hard for others to get into the market,” Mr Sims said, noting the transactions would still result in two major players in billboards and outdoor furniture.
Full Content: The Sydney Morning Herald, ACCC
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
French Prosecutors Open Investigation into X’s Algorithmic Bias
Feb 8, 2025 by
CPI
Meta Urges US Appeals Court to Uphold $725 Million Privacy Settlement
Feb 8, 2025 by
CPI
UnitedHealth Group Withdraws Motion to Dismiss Antitrust Challenge
Feb 8, 2025 by
CPI
Tech Firms Raise Alarm Over Ex-Amazon Exec Leading UK Competition Regulator
Feb 8, 2025 by
CPI
US Consumers File Lawsuit to Block Nippon Steel’s Acquisition of US Steel
Feb 8, 2025 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – International Criminal Enforcement
Jan 23, 2025 by
CPI
The Antitrust Division’s Recent Work to Combat International Cartels
Jan 23, 2025 by
Emma Burnham & Benjamin Christenson
Information Sharing: The New Frontier of U.S. Antitrust Enforcement
Jan 23, 2025 by
Brian P. Quinn, Casey Kovarik & Michael Tubach
The Key Role of Guidelines on Exchanges of Information Among Competitors and the Divergent Transatlantic Paths
Jan 23, 2025 by
Rosa Abrantes-Metz & Albert Metz
Leniency, Whistleblowers, and Compliance
Jan 23, 2025 by
Richard Powers, Tara O’Malley & Cory Gordon