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Australia: “ACCC sues Trivago for misleading advertising

By  |  August 27, 2018

Travel company Trivago has come under fire for misleading television advertising from 2013 until now, according to the Australian Competition and Consumer Commision (ACCC).

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    In a press release, the ACCC stated Trivago had “misled hotel pricing representations in its television advertising and website” which “breached the Australian Consumer Law.” The ACCC cited Trivago’s lack of impartiality in its TV ads as its cause for instituting proceedings against the travel company in federal court.

    According to the ACCC, “Trivago ran TV advertisements presenting its website as an impartial and objective price comparison service that would help consumers identify the cheapest prices for hotel rooms when, in fact, Trivago’s website prioritised advertisers who were willing to pay the highest cost per click fee to Trivago.”

    Full Content: Travel Trends, B&T Magazine

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