Australia: Yahoo breaks Microsoft partnership trend with Google deal

The Australian Competition and Consumer Commission has reportedly cleared a joint venture between Google and Yahoo!7, Yahoo!’s Australian branch, in a deal that will allow Yahoo!7 to present Google search results.

According to reports, the agreement means Yahoo!7 will transfer its search inventory to Google’s ad platform.

The parties received a letter from the ACCC clearing the partnership based on available information and therefore said it would not investigate the deal, say reports.

Earlier reports said rival Microsoft may lodge a complaint with regulators to block the deal, which brings an end to the trend of partnerships between Yahoo! and Microsoft.

An earlier partnership between the two meant Yahoo! search results would be generated by Microsoft-owned Bing. While the deal was supposed to apply to Australia as well, reports say discussions over the deal broke down, with both sides blaming each other for the deal’s failure.

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