Competition policy, through advocacy and enforcement, is essential in ensuring effective industrial policy strategies and outcomes. Drawing on examples from telecommunications, public procurement for the green transition, and digital payment infrastructure, this article highlights certain pro-competitive industrial policies and the role of competition authorities in co-designing policies that promote open, dynamic and competitive markets. Despite the risks of tensions, this article underscores how competition and industrial policy can be aligned to achieve long-term growth and consumer welfare by emphasizing the importance of policy coordination and regulatory vigilance.