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Brands, Consumer Protection, and Antitrust Why China is Special

BY | January 26, 2012

Jenny Huang, David Stallibrass, Jan 25, 2012 From China’s first and only decision to block a merger, involving the purchase of the Huiyuan juice brand by Coca-Cola, brands have been…

Jenny Huang, David Stallibrass, Jan 25, 2012

From China’s first and only decision to block a merger, involving the purchase of the Huiyuan juice brand by Coca-Cola, brands have been widely observed to be one of the important factors in Chinese merger control decisions. Brands are also at the forefront of Chinese industrial policy, with a clear focus from the State Council on the need for China to improve the quality of its brands. International commentators have noticed this, and have some

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