Caretakers of Competition’s Fairness Keystone

In competitive markets, history shows profits are not guaranteed for products that provide value to society. Yet, the mere possibility of obtaining profits from such products is sufficient to incentivize product innovation and use of expertise to provide excellent customer service in order to win sales. This has led policymakers and the public to question why price inflation continues to persist as Covid-19 has transitioned from being a pandemic to an endemic. As caretakers of competition’s fa