A PYMNTS Company

Deal to create new U.K. tomato ingredient company, Princes Industrie Alimentari, approved by EC

By  |  April 5, 2012
Deal to create new U.K. tomato ingredient company, Princes Industrie Alimentari, approved by EC

The European Commission has cleared Princes’ proposed acquisition of sole control over parts of AR Industrie Alimentari. Princes is a U.K.-based food and drink production, marketing, and distribution company. AR Industrie Alimentari is an Italian food company. Under the proposed deal, Princes is to acquire assets, agreements, equipment, inventory and liabilities to create Princes Industrie Alimentari. The new company will be involved in pre-packaged tomato-based cooking ingredients.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Upon investigation of the U.K. market for tomato-based ingredients and the vertical relationships created by the transaction, the Commission found that competition would not be significantly altered by the merger.

    Full content: EC Press Release

     

    Related content: Competition Policy and Merger Analysis in Deregulated and Newly Competitive Industries