Denmark-based beer conglomerate Carlsberg is boosting its share of the Greek beer market with its latest takeover, say reports.
The company recently announced plans to acquire Olympic Brewery, an acquisition that will pump the company into Greece’s number-two spot in the beer industry behind Heineken. According to reports, Carlsberg will acquire a 51 percent stake in Olympic Brewery, leading to a 29 percent of Greece’s market share.
The Hellenic Competition Commission must first approve of the transaction, the companies said Tuesday.
This isn’t the first time Carlsberg has pursued Greek assets; according to reports, the company has already acquired Mythos Brewery.
Full content: Greek Reporter
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