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EU: Anheuser-Busch InBev to sell Peroni, Grolsch to smooth merger

By  |  November 30, 2015

Anheuser-Busch InBev is planning to sell the Peroni and Grolsch brands it would gain from its acquisition of SABMiller to head off European regulatory concerns over the 71 billion pounds ($107 billion) brewery merger, the Financial Times said on Sunday.

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    AB InBev, which owns the Stella Artois and Corona brands, wants to dispose of the SABMiller brands amid worries the combined entity will have too much dominance over Europe’s premium beer market, the FT quoted a person familiar with the matter as saying.

    But another person familiar with the deliberations told the FT that while a sale was being considered, no formal process had been agreed on and the plans were subject to change.

    Brussels-based AB InBev launched its formal takeover of London-listed SABMiller earlier this month, in a deal to create a unified company that would earn half of the entire brewing industry’s profits.

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