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EU Gives Green Light to Mars’ $36 Billion Acquisition of Kellanova

By  |  December 8, 2025

The European Commission has cleared a major deal in the global food industry, approving Mars’ $36 billion purchase of Pringles maker Kellanova, according to Reuters. The decision follows an in-depth review launched in June over concerns that the merger could reduce competition across snack and cereal markets.

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    Regulators ultimately determined that the takeover does not threaten fair market conditions within the European Economic Area. “The Commission has concluded that the proposed transaction would not raise competition concerns in the European Economic Area,” it said in a statement on Monday.

    The acquisition will combine a wide range of household brands under one company, per Reuters. Mars already owns confectionery staples like M&Ms and Snickers, along with pet food labels such as Whiskas, while Kellanova’s portfolio includes Pringles crisps, Pop-Tarts and Kellogg’s cereals.

    Related: EU Resumes Review of Mars’ $36 Billion Pringles Deal

    According to Reuters, the approval paves the way for one of the largest transactions the snacks and packaged foods sector has seen, reinforcing Mars’ position as a dominant global player in both treats and pantry staples.

    Source: Reuters