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EU Privacy Watchdog Calls for Meta to Offer Ad-Free Option

 |  April 17, 2024

The European Union’s leading privacy regulator has suggested that Meta Platforms Inc., the parent company of Facebook, should provide its users with a free option that does not involve targeted advertising. This recommendation comes as part of the regulator’s efforts to enhance user privacy and give individuals more control over their personal data.

The European Data Protection Supervisor (EDPS), in its recent statement, emphasized the need for Meta to align its operations with the EU’s stringent privacy rules. The watchdog’s stance underscores the growing scrutiny over how tech giants like Meta use personal information for advertising purposes, a practice that has raised widespread privacy concerns.

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While the EDPS’s recommendation is not legally binding, it sends a clear message to Meta and other tech companies about the importance of offering more privacy-focused alternatives to users. The suggestion to provide a service option devoid of targeted ads aims to empower users, allowing them to enjoy social media platforms without compromising their personal data.

As of now, Meta has not publicly responded to the EDPS’s recommendation. The company’s approach to user privacy and targeted advertising has been a contentious issue, with previous instances of scrutiny and fines for non-compliance with EU regulations, reported Reuters. 

Source: Reuters