A PYMNTS Company

European Commission approves dairy joint venture

By  |  February 21, 2012

The European Commission has cleared a proposed joint venture between SENOBLE and AGRIAL. SENOBLE manufactures and sells fresh dairy products; AGRIAL is an agricultural cooperative group involved in milk collection. The joint venture, SENAGRAL will operate in the production and sale of private label fresh dairy products in France, Germany and Benelux.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The Commission found that despite the overlap in the supply of raw cow’s milk in France that the joint venture creates, sufficient competition in the market overcomes antitrust concerns.

    Source: EC Press Release


    Related content: When Does a Joint Venture Act as a Single Economic Entity? (Gregory Werden, U.S. Department of Justice)