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Facebook To Invest More Than $1B In Creator Incentives

 |  July 19, 2021

Facebook plans to invest over US$1 billion by next year’s conclusion in “programs that give creators new ways to earn money for the content they create on Facebook and Instagram,” according to a blog post.

“As we continue building creative tools like Live Audio Rooms and Bulletin, as well as monetization products like Stars and affiliate, we also want to reward creators, especially those who are just starting out, for creating content their communities love,” the company wrote in the post.

Last year, Facebook added incentives, including fan subscriptions and the expansion of its Stars program, to bring more online video personalities to its platforms and help video creators and publishers earn more money on the social media site.

Facebook also offers automated thank-you cards that content creators and publishers can send to viewers who add Stars to their videos as part of its effort to take away some of YouTube’s market share.

The Stars feature allows viewers to send stars to video content creators in the middle of a livestream, with the stars worth about a penny apiece.

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