False Advertising and Antitrust Law: Sometimes the Twain Should Meet

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Bruce Colbath, Nadezhda Nikonova, Jul 29, 2014

Imagine that a drug manufacturer figured out how to compete with a blockbuster drug by making a cheaper and more effective alternative. The pharmaceutical company that makes the blockbuster drug starts flooding the market with false advertisements about the safety of the alternative drug before it is even available to consumers, effectively taking away the new drug’s ability to