A PYMNTS Company

France: Underdog hotel group takes on rivals with software buy

By  |  October 30, 2014

France-based hotel group Accor, announced plans to acquire French travel software firm Wipolo, according to reports.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The takeover is part of the company’s five-year plan to expand its digital operations; Accor said it plans to spend more than $280 million on the project to boost its position against top rivals like Expedia and Booking.com.

    According to reports, Accor faces competition on two fronts: one, from major hotel groups like Marriott and InterContinental, and the other, from online booking sites and digital travel agents.

    Wipolo is a start-up business offering digital itinerary management. Accor did not reveal how much it will pay to purchase the company.

    Full content: Reuters

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.