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Front Row Motorsports Owner Details Major Financial Losses in NASCAR Antitrust Trial

By  |  December 4, 2025

Front Row Motorsports owner Bob Jenkins returned to the witness stand Thursday as the federal antitrust case against NASCAR entered its fourth day. The lawsuit, filed by 23XI Racing and joined by Front Row, alleges that NASCAR has engaged in monopolistic practices that violate federal antitrust laws, according to a statement presented in court.

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    Jenkins, who first testified Wednesday, recounted his long history as a devoted supporter of stock car racing and his eventual leap into team ownership in NASCAR’s premier division. He described fulfilling a lifelong ambition when he finally secured a team in what is widely considered the top series in American motorsports. Yet, despite achieving what many fans only dream of, he emphasized that the business side has been devastating.

    He told the court that his organization has lost approximately $100 million since he entered Cup Series ownership in the early 2000s, per a statement referenced in the proceedings. Even a major milestone — his team’s win in the 2021 Daytona 500 — did little to alleviate the financial strain. Jenkins said that longstanding passion for the sport and optimism about its economic potential are the only reasons he has remained involved.

    Related: NASCAR Antitrust Trial Opens in Federal Court with Michael Jordan in the Gallery

    The turning point came when Front Row joined forces with 23XI Racing, owned by Basketball Hall of Famer Michael Jordan and three-time Daytona 500 champion Denny Hamlin, to launch legal action. Court documents suggest that Jordan’s significant financial backing gave teams confidence to challenge what they view as an unfair system. Jenkins indicated he became sharply opposed to NASCAR’s approach when presented with what he described as a rigid charter agreement structure.

    Charters function similarly to franchises in other major sports by ensuring teams guaranteed entry into every race and a share of revenue. Front Row received two charters when the system debuted in 2016. Jenkins acknowledged at the time the system appeared to be a necessary improvement, but he argued that it ultimately left teams at a disadvantage — reinforcing what the lawsuit claims is a “no-win” financial model.

    As the trial continues, Jenkins’ testimony underscores the broader concerns raised by several race teams: that the current business structure may push out long-standing competitors and stifle growth in the sport.

    Source: AP News