A PYMNTS Company

GM Daewoo files appeal in Olympic trademark case

 |  April 10, 2012

General Motors Daewoo Auto and Technology CIS has filed an appeal in the Olympic trademark case. The car company is appealing the Moscow Commercial Court’s February ruling, which in February upheld the Federal Antimonopoly Service’s decision that it had engaged in unfair competition by using the word “Olympic” in its car color. Chevrolets were sold under the color “Olympic white.” The FAS and the Sochi-2014 Organizing Committee argued that “Olympic” is a verbal component of the Olympic Committee’s trademark. The trademark has been licensed only to Volkswagen Group, for advertising its cars in Russia. The FAS issued its ruling of unfair competition on June 2011 and also handed down a 23.27 million ruble fine (approximately $785,200).

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