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Google Aims to Forge AI Content Deals With News Publishers

By  |  July 22, 2025

Google is taking steps to improve its relationship with news publishers by exploring a new licensing initiative tied to artificial intelligence, according to Bloomberg. The tech giant is reportedly approaching around 20 national media organizations as part of a pilot project that could reshape how AI systems interact with journalism.

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    According to Bloomberg, the project is still in the early stages, and many details remain undisclosed. One source from a media organization that was contacted described the outreach as part of confidential discussions and asked not to be identified. A Google spokesperson acknowledged that the company is “exploring and experimenting with new types of partnerships and product experiences,” though they declined to offer specifics on the plans.

    The initiative signals a potential shift in Google’s strategy, as it looks to address growing concerns in the publishing industry over the use of news content in AI development. While rivals like OpenAI and Perplexity AI have already struck licensing deals with publishers, Google has largely stayed on the sidelines—with the exception of a recent agreement with the Associated Press and a 2024 content deal with Reddit, per Bloomberg.

    Many media organizations have seen their audiences and ad revenues decline over the past decade as digital platforms grew in influence. The rise of AI-generated summaries—such as Google’s own AI Overviews, which frequently appear atop search results—has added another layer of concern. Publishers argue these tools divert traffic away from their sites, yet they are reluctant to block access by AI crawlers out of fear of diminishing their presence in search results.

    Related: Google Rolls Out YouTube Premium Lite in Korea to Address Antitrust Concerns

    Bloomberg reports that Google’s proposed licensing effort is tied to specific AI-related products, though sources did not elaborate on what those products may be or what terms might be offered to participating outlets.

    Tensions between Silicon Valley and the journalism sector have escalated as AI technologies become more embedded in the way information is created and consumed. Last year, The New York Times sued OpenAI and Microsoft, claiming their copyrighted content had been used without authorization to train AI systems like ChatGPT.

    However, according to Bloomberg, the recent moves suggest that some in the tech industry may be acknowledging the need to collaborate more openly with news organizations. David Gehring, CEO of Distributed Media Lab—which partners with both publishers and advertisers—told Bloomberg he was not aware of Google’s current talks, but noted that broader industry trends indicate a growing push for equitable compensation models.

    Source: Bloomberg