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Google Faces Jury Trial Amid Allegations of Unfair Search Engine Dominance Tactics

 |  February 5, 2024

Google is set to defend itself against accusations of employing questionable strategies to solidify its status as the world’s leading search engine. The U.S. Justice Department, in collaboration with a coalition of states, will bring the tech giant to court on September 9, alleging underhanded tactics that have given Google a staggering 90% market share in the search industry.

At the heart of the dispute is the claim that Google engaged in backdoor deals with major companies, including Apple, by allegedly paying substantial amounts to secure its position as the default search engine on popular products such as the iPhone. The lawsuit contends that these maneuvers have stifled fair competition in the search engine market.

The prosecution is pushing for a significant remedy: compelling Google to divest its ad manager suite. This, they argue, would level the playing field in the search engine industry and mitigate the alleged anti-competitive practices.

Related: Google’s US Ad Antitrust Suit Trial Date Set For March 2024

Google, in response, vehemently denied the allegations and maintained its innocence. The tech giant argued that the lawsuit, if successful, could have severe repercussions for the industry, claiming it would “slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”

The trial is expected to draw significant attention not only due to its implications for Google but also because of the broader impact it could have on the technology and advertising sectors. The outcome of the case may set a precedent for how other major tech companies are scrutinized for their market dominance and business practices.

Critics argue that Google’s overwhelming dominance in the search engine market has led to a lack of diversity and stifled competition. Proponents of the lawsuit believe that enforcing changes in Google’s business practices will create a more open and competitive environment.

Source: Money Control