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Honda and Nissan Reportedly Exploring Merger

By  |  December 18, 2024

In a significant development for Japan’s automotive industry, Honda and Nissan are reportedly in discussions to strengthen their partnership, with talks even extending to the possibility of a merger, according to Reuters. The move signals a major shift as the once-dominant Japanese car manufacturers face growing competition from Tesla and Chinese electric vehicle (EV) makers.

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    If realized, a merger between Honda and Nissan would create a $54 billion auto giant with an annual production of 7.4 million vehicles, positioning it as the world’s third-largest carmaker by sales volume, following Toyota and Volkswagen.

    The potential alliance builds on an existing strategic partnership formed in March, where the two companies agreed to collaborate on EV development. However, sources cited by Reuters indicate that Nissan’s recent financial and operational struggles have intensified the urgency for closer ties with Honda.

    Last month, Nissan announced a $2.6 billion cost-cutting plan, which includes eliminating 9,000 jobs and reducing global production capacity by 20%. The measures come in response to an 85% drop in second-quarter profits, driven by plummeting sales in the critical markets of China and the United States.

    Related: Japan Looked For Nissan-Honda Merger To Create a National Giant 

    “This deal appears to be more about bailing out Nissan, but Honda itself is not resting on its laurels,” said Sanshiro Fukao, executive fellow at Itochu Research Institute, as reported by Reuters. Fukao noted that Honda also faces challenges, including deteriorating cash flow projections and a lackluster performance in its EV segment.

    The automakers are reportedly exploring ways to deepen collaboration, with discussions including the potential creation of a holding company, according to unnamed sources familiar with the matter. Such a move could help the two companies pool resources and technological expertise to better compete with rivals and counter Toyota’s dominance in their home market.

    The talks come amid increasing pressure on traditional automakers to adapt to a rapidly evolving industry landscape. Tesla’s success and the rise of Chinese EV manufacturers have highlighted the need for innovation and efficiency in the global auto sector. A Honda-Nissan partnership could strengthen both companies’ positions in the competitive EV market while streamlining operations.

    The discussions, first reported by the Nikkei newspaper, remain preliminary, and neither company has commented publicly on the potential merger.

    Source: Reuters