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Italy: Regulator hits marketing agencies with €67M fines

By  |  May 20, 2019

Italy’s competition authority, L’Autorità Garante del Mercato e della Concorrenza, has fined three rights-marketing agencies a combined €67 million (US$74.8 million) for breaches of antitrust regulation in the acquisition of Italian football rights.

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    The fines follow an investigation into the sale of the overseas audio-visual rights to Serie A, Serie B, the Coppa Italia, and the Italian Super Cup in three contracts between 2008 and 2017.

    The Authority concluded that the agencies reached pre-tender agreements with each other which effectively limited the potential increase in value which could have been secured by Italy’s top football league, Lega Serie A, for the rights.

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