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Italy’s Antitrust Regulator Probes DJI Over Alleged Price-Fixing Practices

By  |  October 31, 2025

Italy’s competition authority has launched an investigation into the European arm of Chinese drone manufacturer DJI and its Italian distributor, Nital, over claims they sought to control retail prices of DJI products, according to Reuters.

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    The Italian Competition Authority (AGCM) announced on Wednesday that it is examining whether the companies coordinated with retailers to maintain fixed prices for drones and related equipment. Per Reuters, the regulator said it received reports suggesting that DJI and Nital monitored how retailers priced their products and allegedly warned those who set lower prices that their supplies could be disrupted.

    “In this way, DJI and Nital allegedly enforce adherence to resale prices across their distribution network, preventing any form of price competition such as discounts or reductions for customers,” the AGCM stated.

    Read more: Canada Judge Clears Key Beef Price-Fixing Case to Proceed

    The watchdog noted that such conduct—known as resale price maintenance—would breach European Union competition laws, which prohibit companies from restricting price competition among distributors. If proven, the companies could face significant financial penalties.

    According to Reuters, the investigation underscores broader regulatory scrutiny of pricing practices among global tech manufacturers operating in the EU market. DJI, the world’s largest drone maker, has not issued a statement in response to the allegations, while Reuters reported that Nital could not be reached for comment.

    Source: Reuters