Asahi Group Holdings is considering acquiring SABMiller PLC’s Peroni and Grolsch beer brands in a deal estimated at several hundreds of billions of yen, informed sources said Saturday.
The Japanese beverage group is expected to make a bid for the two popular European beer brands as early as next week, the sources said.
The bid, if accepted, is likely to give an additional boost to Asahi’s business in the region where the company’s flagship Super Dry beer is already widely accepted.
Selling SABMiller’s assets would smooth the way for Anheuser-Busch InBev NV to take over the brewer by helping to clear antitrust hurdles in Europe.
Full content: Bloomberg
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Shein Warns of Higher Costs for French Shoppers Amid EU Fee Proposal
May 22, 2025 by
CPI
DOJ Opens Antitrust Probe of Google’s AI Partnership with Character.AI
May 22, 2025 by
CPI
Google’s Unbundling Offer Puts Korean Regulators in Tight Spot
May 22, 2025 by
CPI
Justice Department and FTC Warn Common Ownership Could Breach Antitrust Law
May 22, 2025 by
CPI
South Africa Approves Canal+ MultiChoice Deal
May 21, 2025 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Industrial Policy
May 21, 2025 by
CPI
Industrial Strategy and the Role of Competition – Taking a Business Lens
May 21, 2025 by
Marcus Bokkerink
Industrial Policy, Antitrust, and Economic Growth: Some Observations
May 21, 2025 by
David S. Evans
Bolder by Design: Crafting Pro-Competitive Industrial Policies For Complex Challenges
May 21, 2025 by
Antonio Capobianco & Beatriz Marques
Competition-Friendly Industrial Policy
May 21, 2025 by
Philippe Aghion, Mathias Dewatripont & Patrick Legros