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Lifting the Fog: Google/DoubleClick Demystified

BY | March 17, 2008

This article is part of a Chronicle. See more from this Chronicle Peter Thomas, Mar 17, 2008 Google’s proposed acquisition of DoubleClick generated significant controversy when it was announced in…

This article is part of a Chronicle. See more from this Chronicle

Peter Thomas, Mar 17, 2008

Google’s proposed acquisition of DoubleClick generated significant controversy when it was announced in early 2007. Complainants (many of whom were competitors of Google) raised a number of superficially plausible but inaccurate claims. One of the most prominent was that the two firms were “horizontal competitors” in online advertising. The combined company, critics claimed, would end

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