A PYMNTS Company

(Minimum) Resale Price Maintenance Under the New Guidelines: A Critique and A Suggestion

BY | June 14, 2010

Yves Botteman, Kees Jan Kuilwijk, Jun 14, 2010 During its recent revision of rules regarding vertical agreements, which culminated in a revised block exemption for certain such agreements and new…

Yves Botteman, Kees Jan Kuilwijk, Jun 14, 2010

During its recent revision of rules regarding vertical agreements, which culminated in a revised block exemption for certain such agreements and new Guidelines on Vertical Restraints, European Commission initiated a debate on the treatment of (minimum) resale price maintenance (“RPM”) under EU competition rules. From the perspective of the supplier of a product, RPM consists of fixing or imposing a minimum retail price that the distributor must

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