A PYMNTS Company

Online Advertising Platforms and Personal Data Retail: Consequences for Antitrust Law

BY | July 24, 2015

This article is part of a Chronicle. See more from this Chronicle Marcela Mattiuzzo, Jul 24, 2015 It is not surprising how much attention has been given to the digital…

This article is part of a Chronicle. See more from this Chronicle

Marcela Mattiuzzo, Jul 24, 2015

It is not surprising how much attention has been given to the digital economy over the past decade, especially to online advertising platforms (“OAPs”). However, despite the vast economic, legal, and even sociological literature on the topic, some aspects of the discussion remain insufficiently theorized. One such aspect is antitrust law’s insertion into the debate. Thankfully, that trend is

...
THIS ARTICLE IS NOT AVAILABLE FOR IP ADDRESS 100.26.179.41

Please verify email or join us to access premium content!