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Online Choice Architecture: The Good, the Bad, and the Complicated

BY | October 31, 2022

Online choice architecture (“OCA”) encompasses the set of design features that impact choice in digital environments. From default settings and notifications to personalization and recommender systems, OCA features are present…

Online choice architecture (“OCA”) encompasses the set of design features that impact choice in digital environments. From default settings and notifications to personalization and recommender systems, OCA features are present in almost every interaction with technology. Existing evidence on the effects of OCA on human behavior have often been one-sided, focusing either on positive or negative outcomes. In online settings, the effect of OCA practices on consumer welfare is often complicated.

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