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Online Hotel Booking

BY | May 15, 2015

This article is part of a Chronicle. See more from this Chronicle Edurne Navarro Varona, Aarón Hernández Canales, May 15, 201 Online retail has radically changed consumer behavior in recent…

This article is part of a Chronicle. See more from this Chronicle

Edurne Navarro Varona, Aarón Hernández Canales, May 15, 201

Online retail has radically changed consumer behavior in recent years. The booking of hotel rooms has been particularly affected by this new trend. Many travellers currently make hotel reservations directly online, and not through travel agents as they used to. A number of specialized platforms have appeared to help identify the different hotel offers available. The way

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