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Pakistan: Uber launches and will let riders pay cash

By  |  March 3, 2016

Uber Technologies Inc. launched its ride-hailing app in Pakistan on Thursday, as part of the company’s $250 million investment push that also includes expanding into the Middle East and North Africa.

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    The San Francisco-based company will initially offer its service in the eastern city of Lahore, Pakistan’s second-largest city with an estimated population of 10 million. The South Asian nation is the 69th market for Uber, which was valued at over $60 billion after a funding round in December.

    Uber said the process to get approval from Pakistani authorities was smooth. “We have been welcomed with open arms by the government of Punjab and the regulators in Lahore, who see the need for Uber,” said Shaden Abdellatif, a spokeswoman for the company.

    Full content: The Economic Times

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