A PYMNTS Company

Predatory Pricing in the Light of Colombian Antitrust Law

BY | January 5, 2022

Predatory pricing has been established as an abuse of dominance forms of conducting Colombia. The law describes two different conducts dealing with the same kind of practice: predatory pricing, and…

Predatory pricing has been established as an abuse of dominance forms of conducting Colombia. The law describes two different conducts dealing with the same kind of practice: predatory pricing, and regional predatory pricing. This conduct will take place when a dominant company lowers prices below its cost level, aimed at maintaining or increasing its dominance and/or market share, which may result in the exclusion of one or more of its competitors, may prevent the expansion of existing competito

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