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RPM Under EU Competition Law: Some Considerations From a Business and Economic Perspective

BY | November 15, 2013

Pablo Figueroa, Andres Font Galarza, Frank Maier-Rigaud, Nov 14, 2013 Resale or retail price maintenance refers to an agreement between an upstream and a downstream firm in a vertical value…

Pablo Figueroa, Andres Font Galarza, Frank Maier-Rigaud, Nov 14, 2013

Resale or retail price maintenance refers to an agreement between an upstream and a downstream firm in a vertical value chain concerning the retail level price. RPM refers either to a maximum, a minimum, or a fixed price that retailers agree to charge their customers.

At first sight it may seem counterintuitive for a manufacturer to enter into an agreement that seemingly only aims at guaranteeing the retailer a certain margin

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