Social media have become a central part of daily life, with more than five billion people worldwide spending on average about 2.5 hours on these platforms each day. Social media’s impact on wellbeing remains hotly debated, with research showing both benefits and risks. This suggests that the question we should ask is not whether social media is “good” or “bad”, but rather how, for whom, and under what conditions social media use shapes wellbeing. From this nuanced perspective, we outli
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