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Self-regulation for behavioral advertising to be introduced

 |  January 25, 2012

Sam Parent, Vice-President of the Interactive Advertising Bureau of Canada, announced at a Dx3 Canada digital trade show that online marketers will be introducing self-regulation for behavioral advertising. Behavioral advertising is defined by the Office of the Privacy Commissioner as “tracking consumers online activities over time in order to deliver advertisements targeted to their inferred interests.” The proposed self-regulation is an opt-out regime for users.

Source: Canadian Competition & Antitrust Law