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South Africa: Despite aggressive buyout strategy, restaurant giant denies monopoly label

By  |  May 28, 2013
South Africa: Despite aggressive buyout strategy, restaurant giant denies monopoly label

Restaurant giant Famous Brands has stated that a strong acquisition strategy can be credited to the company’s growth, as the business now owns more than 20 restaurants and fast food franchise brands throughout South Africa. The company, however, does not consider itself a monopoly and its buyout policies deliberately avoid a monopolistic stance in the market as its chief executive Kevin Hedderwick assured all deals were made to strengthen competition without dominance in a single categorical market. Those markets include family restaurants and pizza establishments. The company now owns 2,136 restaurants.

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