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Spain: Mediaset defends legitimacy of media duopoly

By  |  May 2, 2017

Alejandro Echevarría, president of media giant Mediaset España, issued statements last week seeking to legitimize his company’s dominant position – along with rival Atresmedia – in the country’s audiovisual industry.

“We didn’t sign up for a duopoly one day. It has been given to us by the market, which has decided that it has to buy its advertising and publicity space from two operators because they are more profitable than the others,” said Echevarría.

Atresmedia and Mediaset accounted for 85.5% of the television advertising share (50.3% of total media investment) in the country. Forces opposed to this duopoly have denounced the inaction of competition authorities. The confrontation has intensified recently, with the formation of a television association formed by small operators, as well as new calls to the CNMC to act in order to correct the ‘abusive practices’ of the duopoly.

Full Content: Dir Confidencial

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