The Digital Fairness Act: A New Layer in the EU’s Digital Rulebook?

This article analyzes the proposed EU Digital Fairness Act and its place within the already dense EU digital rulebook. The authors argue that while the initiative seeks to address dark patterns, addictive design, unfair personalization, influencer marketing, digital subscriptions, and age-verification and AI-related concerns, many of these practices are already partially covered by existing instruments such as the UCPD, DSA, CRD, GDPR, and AVMSD. The authors emphasize that the central challenge