In an agreement between the Federal Trade Commission and Web analytics company Compete reached yesterday, Compete has agreed to make changes to its Web-tracking process. The FTC charged the company with “unfair or deceptive” practices in the collection of consumers’ information without their consent or notification of what information was being collected. Among other changes, Compete has promised to delete existing databases of consumers’ information collected in the past, as well as inform consumers of future collection of information. Compete learned of the charges January of 2010.
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