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UK: House of Lords asks CMA for advertising inquiry

By  |  April 11, 2018

The House of Lords has published the results of its investigation into the UK advertising market, calling for the industry to commit to standards in a “murky” digital advertising marketplace and urging the government to stay aligned with the EU on data protection post-Brexit.

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    The report published by the Select Committee on Communications, “UK advertising in a digital age,” outlines the findings of the Lords inquiry into the advertising industry.

    The aim of the inquiry was to examine the future of the industry and investigate the role of policy and practices in helping it to maintain its position.

    Among the recommendations put forward in the report was a call for the digital advertising industry to take greater steps to self-regulate through independent bodies such as the Joint Industry Committee for Web Standards. The report calls for regulatory third parties to be assigned more power to put in place and enforce “robust industry standards” on the measurement of effectiveness and third-party verification.

    Full Content: Parliament UK & Global Competition Review

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