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UK: Nielsen and Ebiquity face in-depth probe over possible merger

By  |  June 25, 2018

The proposed merger of Nielsen and the advertising arm of Ebiquity has been referred for an in-depth probe after the companies failed to satisfy concerns raised by the UK’s competition watchdog.

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    The Competition and Markets Authority (CMA) previously warned that the two firms faced limited competition if they joined forces, and asked them to provide “acceptable undertakings” to avoid a more rigorous investigation.

    Were such undertakings not forthcoming, the CMA had stated said it would refer the merger for an in-depth (phase 2) investigation. Nielsen and Ebiquity have not offered any undertakings and the CMA will now refer the merger for an in-depth investigation by an independent group of panel members, supported by a team of CMA staff. The team has 24 weeks to complete the process.

    Full Content: UK Government

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