The UK’s Office of Fair Trading announced Monday it launched a consultation process to evaluate the merger between spirits giants United Spirits and Diageo, a deal made earlier this month. The OFT said it will look into whether the merger violates competition laws. Diageo is the world’s largest spirits manufacturer and includes popular products such as Johnnie Walker, Guinness and Smirnoff; the company bought a 25 percent share of United Spirits, based in India. Reports say the OFT is open for public comment until August 2 regarding the deal, which resulted in Diageo becoming the largest shareholder of United Spirits. The transaction was delayed by the Competition Commission of India, as well as the Securities and Exchange Board of India, and pushed back the parties’ original expected deadline of last March to complete the buyout.
Featured News
Publishers Ask US Court to Let Them Join Google AI Copyright Fight
Jan 18, 2026 by
CPI
California Investigates xAI for Role in Deepfake Image Generation
Jan 18, 2026 by
CPI
Google Asks Judge to Pause Data-Sharing Order While Appealing Antitrust Ruling
Jan 18, 2026 by
CPI
FTC Signals Closer Look at Big Tech Acqui-Hires as Antitrust Concerns Grow
Jan 18, 2026 by
CPI
Italian Authority Probes Monetization Practices in Popular Mobile Games
Jan 18, 2026 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – CRESSE Insights
Dec 16, 2025 by
CPI
Learning from Divergence: The Role of Cross-Country Comparisons in the Evaluation of the DMA
Dec 16, 2025 by
Federico Bruni
New Regulatory Tools for the EU Foreign Direct Investment Screening and Foreign Subsidies Regulation
Dec 16, 2025 by
Ioannis Kokkoris
“Suite Dreams”: Market Definition and Complementarity in the Digital Age
Dec 16, 2025 by
Romain Bizet & Matteo Foschi
The Interaction Between Competition Policy and Consumer Protection: Institutional Design, Behavioral Insights, and Emerging Challenges in Digital Markets
Dec 16, 2025 by
Alessandra Tonazzi