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UK: Price comparison sites given thumbs up by CMA

By  |  March 28, 2017

Price comparison websites and apps bring “substantial benefits” to consumers, says the Competition and Markets Authority.

It launched a study of digital comparison tools last September, to see how they could be improved.

The CMA’s research found that users of DCTs reported a high level of “trust and satisfaction”.

But it still found possible flaws, such as websites failing to make clear they might not cover the whole of a market.

Despite that, the regulator’s interim update says there is no need for a full-scale market investigation.

“Overall DCT users think these tools work well, making it easier to make informed choices and save money,” said the CMA.

“Although DCTs are still a relatively new way of purchasing, the survey indicates that consumers are generally confident in the way they use them, and many use more than one site.”

The CMA’s study was started in September 2016 and will report at the end of September this year.

Full Content: Belfast Telegraph

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