Uncloaking Dark Patterns: Identifying, Avoiding, and Minimizing Legal Risk

Regulators have long targeted deceptive and misleading practices designed to manipulate consumers, including more recently “dark patterns.”  Dark patterns are misleading or otherwise  manipulative user experiences intended to influence a consumer’s behavior and prevent them from making fully informed choices. Dark patterns are not merely clever marketing gimmicks; rather,  they are designed to cause users to unwittingly act against their personal preferences, such as signing