A PYMNTS Company

US: Bayer to divest Liberty brand ahead of Monsanto merger

By  |  May 15, 2017

Bayer plans to sell off one of its crop protection brands to appease antitrust regulators reviewing its proposed merger with US rival Monsanto.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Reuters reports that regulators in South Africa required that the German chemical and pharmaceutical giant to divest its Liberty brand of herbicides and LibertyLink seed traits.

    The system — both the herbicide and seeds modified to resist it — competes with Monsanto’s Roundup herbicide and Roundup Ready seeds.

    The announcement was Bayer’s first official acknowledgement that it would need to sell those brands to complete the merger. A previous report suggested that the companies were preparing some $2.5 billion in divestitures.

    South Africa is a small market for the two global industry giants, but regulators in the US and European Union were likely to impose similar requirements. Bayer indicated that it hopes to close on the merger by the end of the year.

    Full Content: Reuters

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.