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US: Coke’s Keurig buy sparks rumors of SodaStream, Pepsi deal

By  |  January 22, 2014

Following Coca-Cola’s acquisition of a 10 percent stake in Keurig Green Mountain, the instant single-serve coffee brewing product, reports say rumors are mounting over whether Coca-Cola’s rival, Pepsi, could acquire SodaStream International.

Rumors intensified this week after Coke announced Tuesday it would boost its stake in Keurig to 16 percent, according to reports.

Experts are predicting a weak earnings report from SodaStream, the do-it-yourself soda making system. No merger talks have been confirmed, but some industry experts say an acquisition from Pepsi could help boost SodaStream’s market performance and better position Pepsi against its rival in the in-home beverage making industry.

Full content: The Street

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