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US: DOJ takes movie advertising merger to court

By  |  November 3, 2014

The US Department of Justice has filed a lawsuit to block the proposed merger of the two leading cinema advertising companies.

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    Reports say the DOJ is suing to bar the $375 million merger between National CineMedia and Screenvision from moving forward; their combination would lead to an 88 percent market share, authorities say.

    ”The proposed combination of NCM and Screenvision is a bad deal for movie theatres, advertisers and consumers,” DOJ assistant attorney general for antitrust Bill Baer said. “This merger to monopoly is exactly the type of transaction the antirust laws were designed to prohibit.”

    The companies first announced their merger plans last May.

    Full content: Hollywood Reporter

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