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US: Fiat Chrysler boss open to merger with Google or Apple

By  |  May 3, 2015

Fiat Chrysler Automobiles CEO Sergio Marchionne has revealed he is open to a merger or partnership with a non-automotive company such as Apple or Google.

Speaking earlier this week, Marchionne said “I’ve always been intrigued by the notion of having technology disruptors show up in the marketplace and change the paradigm.” The executive went on to say he’d be open to a “dialogue” with the tech giants but warned they could “fundamentally hurt this industry” if they successfully enter the automotive market on their own.

While the prospects of Apple or Google being interested seem slim, Marchionne has been pushing the industry to consolidate. However, he’s received a lukewarm reception as his preferred partner, General Motors, seems to have little interest in a potential merger.

 

Full content: Bloomberg

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